Project evaluation

Evaluation

Our project that my group and I produced was an advertisement for organic food. The title of our advertisement was called ‘Breaking Bad Cow’ which consisted of one character called ‘Bob’ whose face we never filmed as we chose to only film his body in order to show his daily routine on different days.  In our production we show Bob’s daily routine; waking up, then driving to buy his non-organic hamburger from a fast food restaurant.  We then show Bob waking up in the middle of the night realising that he has turned into a zombie because of the non-organic burger.

Before my group and I started filming, we did a lot of research on the films’ World War Z’ and ‘The Walking Dead’ so that we all had an idea what camera angles and timing would work best when we would start filming.  I created many scary zombie images in Photoshop so that I had a lot of practice for when I would have to start making the poster and logo. Since there was a stop motion scene in our production I also practised making stop motion videos in Premier Pro so that I could prepare for the stop motion that was in our final production.  I also explored different audio sounds from the internet that I thought would be appropriate for the advertisement. I tested audio sounds using Adobe Audition so I could learn how to use this software in order to apply it to my project production.

After each member of my group had done their relevant research, we decided to choose an eerie sound track that had a hint of humour to it as we did not want our advertisement to be too frightening for the viewer.  Also the way in which we filmed ‘Bob’ losing parts of his body and having his blood squirting out was non-realistic as we wanted to construct a humorous advertisement.

Whilst filming our production we did change a few scenes and the continuity of the advertisement in order to make it different and unique.  Originally we were going to film ‘Bob’ on his journey to the fast food restaurant and show the effects of what happens to him afterwards.  We were going to make his journey only on one day, however we changed this as we made ‘Bob’s’ clothing and location different in every scene in order to represent all the days of the week that ‘Bob’ wakes up and goes to buy his burger.

 In the future when making another production, I would make sure that the public places that we want to film in such as a fast food restaurant are open so we have access to them and the filming can run smoothly as planned.   

This advertisement for organic food would be shown as a TV and internet advertisement as it is humorous which captures the viewer’s attention and also there is a meaningful message to the viewers in the advertisement which is to eat healthy meat or you might get a serious illness.

My group and I worked well together as we all took part in filming, editing and getting access to props and places. We all contributed in the project and each shared our knowledge of the research that we had done. Overall the project went as planned apart from the few changes that we made. Our time management worked well as we met up every week to discuss, film or edit the scenes. 

How to change the level of the sound of the audio

 1. Insert your audios into the video are where you want your audio.
Go to audio mixer sequence and change the levels of which audio you want to be the highest and lowest.

How to crop the video image in Premiere Pro

 1. Go to Project> effects > crop.

2. Select how much you want to crop by writing the percentage.

 3. You will see your image on the right hand side so you can see how much you want to crop.




4. The final cropped image should look like this.

Where we downloaded our sound effects

When using sound effects in our group project advertisement we downloaded them from freeSFX.com as they had many sound effects which suitable fitted with or project.

How to make a Zombie Movie research

This is a You Tube tutorial on how to make a zombie movie. my group and I looked at many tutorials such as this one in order to get a rough idea of how we were going to produce our zombie advertisement.

Blood dripping audio for group production

This is an audio of blood dripping for part of our production video.

Inspiration- Zombies becoming more popular

http://www.bbc.co.uk/news/science-environment-21295567

Research of humorous zombie advertisement

As my group and i decided to make our advertisement more humorous we looked at this advertisement for our research.

Final 'Breaking Bad Cow' sound track.

Final sound track for 'Bob waking up' scene

Zombie Hands for Project

This is the zombie hands that we created for our production. 

Zombie hands tutorial

This is a tutorial from You Tube which our group followed so that we could create zombie looking hands for our character 'Bob' for our production.

Project- Breaking Bad Cow sound track testing

Digital Media In Art Lecture Notes

The decline of the Elite and rise of capitalism

The masses have always remained more or less indifferent to culture in the process of development. But today such culture is being abandoned by those to whom it actually belongs—our ruling class. For it is to the latter that the avant- garde belongs. And now this elite is rapidly shrinking. Since the avant-garde forms the only living culture we now have, the survival in the near future of culture in general is thus threatened.
Another mass product of Western Industrialism, it has gone on a triumphal tour of the world, crowding out and defacing native cultures in one colonial county after another, so that it is now by way of becoming a universal culture, the first universal culture ever beheld.

Contemporary Art


Western-centric context (illustrating/challenging socio-cultural values and trends related to the west)

Art in art’s Spaces (or challenging Art Institutions)

Art by artists and for art audiences

Art as distinct from crafts or technology

Definitions of art by art’s theorists

Art in reference to art-history, legacies, genres, styles

Documentary and Documentation Lecture notes

A document is considered a basic theoretical construct. It is everything which may be preserved or represented in order to serve as evidence for some purpose. The classical example provided by Suzanne Briet is an antelope: "An antelope running wild on the plains of Africa should not be considered a document, she rules. But if it were to be captured, taken to a zoo and made an object of study, it has been made into a document. It has become physical evidence being used by those who study it. Indeed, scholarly articles written about the antelope are secondary documents since the antelope itself is the primary document.

Challenging early conventions: the1960s 

 Direct Cinema in the US (D.A. Pennebaker, The Maysles Brothers, Fred Wiseman), aimed to present social and political issues in a direct, unmediated way giving the impression that events are recorded exactly as they happened without the involvement of the filmmaker.

Cinéma Vérité (‘cinema truth’, e.g. Jean Rouch): a minimalist style of film making that conveys the sense that the viewer is given direct view of what was actually happening in front of the camera without the artifice usually incorporated in the film-making process. 

Audio sound of a man waking up using Adobe Audition

Final audio sound testing. 

1. go to Open > and select the audio sounds that you want. 

Once selected all the audio sounds click on Multitrack. 

2. Drag the sounds that you want and put them in the order that you wish. 

Group Project Poster

1. I selected the background that i wanted to use on my poster and placed it over my image.

 2. I then used the quick selection tool to select the hands and burger.

 3. I then went to Select > inverse > delete. This deleted the previous background.

 4. I then created a new layer. I selected the brush tool then i went to > Window > Brush. I made the hardness 30% and size jitter 100%.

 5. I then went over the areas that i wanted the mold of the burger to be. I did the same for the disease blood effect of the hands but on a separate layer.

 6. I then double clicked on the layer and made fill opacity 0%. I then selected Bevel and Emboss and selected how deep and dark i wanted the mold on the burger and the blood on the hands.






7. After this i created another layer and selected the colour i wanted and went over the mold and blood area. I then changed the mode to overlay.

 

8. I then selected > T and typed in my title and slogan of the project mini film. I selected the size and font that i wanted.

How to create a scar tissue on Photo Shop.

 1. Select a red colour and select the tool brush with an opacity of about 40%. Draw the lines of where you want the scar to be.

 2. Double click and on the layer of the scar and select >bevel and emboss. have a look at the depth and soften tool to decide how you want your scar to be.

 3. Go to the brush tool and colour over the scar. Then change the mode to > colour burn.

 4. Use the rubber tool to rub out any red colour that you do not want.

5. Your image should now look like this.

How to make a image be painted on someones face using Photo Shop.

 1. Select the image you want and also drag the picture that you want to be painted on the persons face.

 2. Change the opacity of the top picture to about 45%.
Use the Eraser tool to erase any of the top picture that you do not want on the person.

 3. Change the mode to > Linear Burn.

4. Your final image should look like this.

Selfies- Lecture notes

Selfies- A brief History 

2005: The term "selfie" is first used by Richard Krause in a "how-to" photography guide.

Feb 2007: A user of the photo-sharing site Flickr creates a group called "selfie shots", defining selfie as: "A photograph of oneself in an arm-extended posture.”

June 2010: Apple releases the iPhone 4 featuring a front-facing camera, allows users to frame their self-portraits.

Oct 2010: Instagram is launched, reaching more than 100 million active users by April 2012.

June 2012 : Selfie joins the OED's watchlist of words for possible inclusion.

Dec 2012: Selfie appears in Time magazine's top buzzwords of 2012. "Selfies are often snapped at odd angles with smartphones and include part of the photographer's arm,"

Jan 2013: Obamas' daughters, Malia and Sasha, are pictured taking a selfie at their father's presidential inauguration.

March 2013: The Daily Mail publishes its first moral panic piece about selfies, headlined: "The craze for pouting pictures I fear my daughters will end up regretting." The writer adds: "It's as though a whole generation has lost the ability to smile naturally.”

Immersion and Simulation- Lecture notes

Immersion:is a metaphoric use of the experience of submersion applied to representation, fiction or simulation.  The term is widely used for describing partial or complete suspension of disbelief enabling action or reaction to stimulations encountered in a virtual or artistic environment.

Simulation: An assumption or imitation of a particular appearance or form; counterfeit; sham.
The representation of the behavior or characteristics of one system through the use of another system, especially a computer program designed for the purpose.

Elements enhancing immersion

-Coherent narrative plot, consistency, unity

-Causality

-Presentation (e.g. twists that make the story more interesting)

-Inclusion of anthropomorphic beings (facial expressions, judgments, emotions encourage viewer’s/reader’s identification)

-Atmosphere and style (operate in a referential way)

Representationality: ‘realism’, increased size of screen, detail, Dolby surround sound, vibrant colours, SFX to attract attention

Degrees of immersion

No immersion (non-communicative work, no engagement/access)

Partial immersion (reading, engaging with a narrative, belief systems) 

Total Immersion (dreams, madness, reality)

How to create a skull face on Photo Shop.

 1. Make a new layer and press Ctrl Shift U.

 2. Press Ctrl I.

 3. Go to the skull image and press V and drag onto the image of the person. Press Ctrl T to adjust the skull to the face. Lower to opacity of the skull to 40%.

 4. Go to the eraser tool and erase any unwanted areas of the skull on the face.

5. Your image should now look like this.

How to create a stitched mouth on Photo Shop.

 1. Duplicate layer.

 2. Select > patch tool.

3. Trace over the mouth and then place the mouse over the cheek of the girl so that the mouth is completely removed.

4. Change the mode to multiply.

 5. Select the soft brush and select a brown tone colour. Draw a line in the mouth area.

 6. Change the mode to multiply.

 7. Select the soft brush and create the stitches in the mouth.

 8. Change mode to multiply.

Your final image should look like this.

Group Production Logo

 Group Production Logo.









1. I selected an image of a desert and also a palm tree.  I placed the palm tree where i wanted it to be in my Logo.

 2. I used the quick selection tool to trace over the sand dunes. Once i did this i used the paint bucket tool to add colour to the sand dunes.

 3. I also used the quick selection tool to outline the sand dunes. I also used the the paint bucket tool to fill them in with colour.

 4. I selected the palm tree layer then traced over it using the quick selection tool and using the paint bucket tool to colour it in.

 5. I then added the text in and selected the colour and type of text that i wanted.